At Websites for Wineries - We design Winery Websites that are stylish, effective, affordable and user friendly for winery tourism promotion and wine marketing via the internet. 'Vine to Wine Online'

Focus                 Ecommerce Web Hosting

An effective web site needs to be user-friendly, easy to navigate and tastefully designed. Yet, the excessive use of pointless and irritating frills in many web site designs often leaves the visitor confused and frustrated, unable to find what they're looking for. Websites should be designed to provide what the various user groups are looking for when visiting your site, as well as being a picture-show about you, your winery and your wine. At Websites for Wineries we specialize in creating affordable, high-quality, stylish web site designs that you like and will effectively promote your winery business online to the your users. Websites need to be accessible and easily found - we'll help you get listed on the major browsers and to develop links on local, regional and national directories. Your website should be an integral part of your overall winery promotion, tourism and marketing strategies that we can design for you.

Design Approach

To help you quickly choose a website style that you like we have build a large number of website templates based on the most popular types of winery websites used around the world. After you have registered your domain name and set up the hosting account the first key step is to decide on the website style that we will use as the foundation for your customized site. The next step is to send us the text, photos and other information you want included on the site pages. We can quickly insert these items into the template and set up a draft site for you and us, to see, review, test and revise. Alternatively if you have a design in mind or would like to use another style based on an existing site, then send us the details and we will build a template as a foundation for that design. This includes sites with FLASH effects , site animation, video, sound etc. We will insert your information and use your feed-back to refine the design.

Customize

Once we have the foundation for your site and information in a template, we then work with you to customize the design to suit your exact needs and preferences. The template is merely the foundation. We will work with you to create a customized individual layout for each page on your site, and add additional pages that you require. We will use the draft website that we have set up for you to finalise this design. This will include various links and additional features such as newsletters, Wine Clubs, Promotions and Online Ordering, via email forms or online E-Commerce payment systems. We also have a fantastic Content Management Systems that are cost-effective and a dream to use. With these systems you can instantly change and update the information on your website by yourself - using the 'Ultimate Do-It-Yourself Refresh'. We can add this feature to an existing site we build for you when you decide that you need it. Or we can build such as system at the outset. This is the best way to keep your site looking fresh and new and to advise your customers of price changes, stock levels, new products events and news.

Order Forms and E-Commerce

Our basic package includes the design of an order form that users download, fill out, and send to you by fax or via an online form. We can also set up various online credit card payment facilitie that are secure and easy for you and your customers to use.

Site Use Statistics

We will set up site use statistics on your site to track who is using your site and how they have found you. There are a number of good, free stats packages that are very easy to use. This will show you how many people visit your site each day. It will also identify how your users found your site, and lots of other details about how they searched and the browsers they use, etc. This information is vital for monitoring the outcome of your we based marketing campaign and shows you how to maximizes the benefits of your website.

Maintenance and Refreshing

Regular maintenance and updating of your website is a vital part in its continuing success. You want your website visitors to keep coming back. You want to make sure the information they see is fresh and is up to date. You want to make announcements about new products, price changes and events and promotions. Will help you set up a maintenance and refresh schedule and to devise ways of implementing it. Just like your car, your website needs to be maintained, repaired, polished and updated fro a new model when required.

NEXT:     Choose a Domain Name & Hosting

HOME - Website Design - How to get Your Winery and Your Wine Online

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Building Your Website - Steps

>> Domain Name & Hosting
     - register domain name
     - set up hosting account
     - finalise email/contact
     - decide on links

>> Choose a Style
     - select a style template
     - or send us style details
     - FLASH & animation?
     - slide shows, video?
     - Other features, effects?

>> Text and Photos
     - send us suitable photos
     - send us text, map
     - we edit and revise text
     - layout for each page
     - build draft site
     - revise to suit you, test

>> Customise
     - revise layout & design
     - add links and extra
           features
     - revise to suit your needs,
            test & load

>> Map, Newsletter, Contact
     - finalise contact details
     - design your location map
     - set up a template for
            your newsletter
     - wine club member list

>> Order Forms, Sales
     - finalise wine list
     - design Order Form
     - E-Commerce?
     - Wine Club Order Form

>> Finalise, Test & Upload

     - finalise the testing
     - upload to host
     - online testing with
            various browsers

>> Getting Listed - Links

     - meta tag optimization
     - submission to search
            engines
     - developing links to
            and from your site

>> Site Use Statistics

     - set up statistics package
     - show you how to use it
     - set options and test

>> Mainenance, Refreshing

     - establish update process
     - monitoring
     - changes, events
            and announcements
     - error processing

Resources & Information

>> Why have a Website?

>> The Target Audience

>> What to Expect?

>> How far to go with the
         design?

>> How many Wineries
        have Websites?

>> The Good, The Bad
        and The Ugly?

>> Website Statistics

>> Website Evaluation

>> Order Forms

>> E-commerce

>> FLASH sites

>> Web Standards

>> Marketing your Site

>> Getting listed

>> Local, Regional Listings

>> Online Tourism

>> Advertising

>> Multimedia & The Web

>> Newsletters, Wine Club

>> Keeping a Site Fresh

>> News & Updates

>> Content Management
        Systems

Websites for Wineries

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